The COEUR Project (Business Creativity)
COEUR is an international project bringing together students from different countries and focusing on entrepreneurship.
There are two options to participate in the COEUR project: In the winter, the COEUR "Business Creativity Workshop" takes place as a one-week seminar at one of the partner universities. In the summer, the COEUR "Business Creativity Module" takes place as a weekly course.
Learn more about the COEUR project on the following pages and become an entrepreneur of TOMORROW!
COEUR Idea
COEUR stands for "Competence in EuroPreneurship". It represents an initiative of European higher education institutions seeking to innovate entrepreneurial education at European universities.
Its education concepts focus on BUSINESS CREATIVITY and the GENERATION OF CREATIVE IDEAS which finally end up in a concrete VALUE PROPOSITION. Thus the COEUR learning opportunities clearly distinguish from business planning.
By concentrating on the PROCESS OF PROBLEM DEFINITION and IDEA DEVELOPMENT the COEUR learning opportunities contribute to harvest the most important resources on which Europe will have to build in the future: creative ideas!
All COEUR learning opportunities are based on DIVERSITY to stimulate creative thinking with the help of cultural, personal and educational diversity of participants. Focusing on DIVERSITY all learning opportunities are open to participants from any discipline.
Currently, COEUR is offering 2 options to participate:
- the COEUR Workshop (studium integrale course "Business Creativity Workshop") and
- the COEUR Business Creativity Module (studium integrale course "Business Creativity Module")
How to Participate in the COEUR Project
Every September 30 to 40 students from different universities in Europe (such as Finland, Germany, Poland, Portugal, Scotland) gather together in an isolated location to participate in the COEUR workshop and create NEW IDEAS for Europe.
Based on the principle of DIVERSITY groups of participants are formed, in which they have to create an idea, evaluate its potential and finally provide a concrete value proposition. At the end of the 5-day workshop, the interculturally mixed teams present their value proposition in front of a jury.
The COEUR workshops look back on a tradition of more than 15 years, having taken us to many different places in Europe, reaching from Lisbon to Helsinki, from Dijon to Wroclaw and in-between. Workshops in Guangzhou (China) and Florianopolis (Brazil) were held to develop an understanding for entrepreneurial cultures around the globe.
Facts about the COEUR Workshop
- Participation as part of Studium Integrale in the 2nd or 4th semester/5 ECTS
- Only in the winter semester
- 5 days of workshop at a location abroad
- Intercultural team work + entrepreneurial education
- Costs: approx. €350 (full board, excluding flight)
- Application in the preceding summer semester necessary
21th COEUR EuroPreneurship Workshop
September 2025
Robert Gordon University in Aberdeen (Scotland)
COEUR Business Creativity Module (BCM) is the second learning opportunity students can choose. In contrast to the COEUR Workshop, BMC runs during the regular semester time. Based on the COEUR principles groups of international students are formed to achieve diversity.
The group members communicate online and hence are working in VIRTUAL TEAMS. Within these teams a value proposition has to be created and finally presented in front of a jury (entrepreneurs, investors, etc.) – all based on an online communication system.
Students choosing this alternative not only learn about business creativity, but also practice virtual team work, which tends to become more important in the future.
Facts about BCM
- Participation as part of Studium Integrale in the 2nd or 4th semester/5 ECTS
- Only in the summer semester
- During the whole semester
- Intercultural and virtual team work + entrepreneurial education
- Registration via the regular registration process
Impressions
Downloads
| COEUR application form | |
| XLSX, 25 KB | |