Redler, Joern, Prof. Dr. | Überblick

• Marketing
• Brand Management
• Handelsmarketing - Retail Marketing
• Qualitative Forschungsmethoden - Qualitative Research
• Konsumentenpsychologie - Consumer Psychology

• Point-of-Purchase Communications
• Brand Management; esp. Store Brand Management and Brand Research Paradigms
• Relevance of Marketing Research
• Reputation Management of Scientific Organisations

European Marketing Academy (EMAC), Arbeitsgemeinschaft für Marketing (AfM), Gesellschaft zur Erforschung des Markenwesens (GEM), Deutscher Dialogmarketing-Verband (DDV), Deutsche Werbewissenschaftliche Gesellschaft (DWG), Schmalenbach-Gesellschaft für Betriebswirtschaft

• Ad-hoc reviewer for EMAC Conferences, EMAC Regional Conferences, Journal of Retailing and Consumer Services, Business and Management Horizons, Journal of Product and Brand Management, Journal of Brand Management, Corporate Reputation Review, Journal od Business Research, DERMARKENTAG, PraxisWissen - German Journal of Marketing
• Member of the Scientific Council of the „European Forum For Marketing of Scientific and Research Organizations“ , hosted by Lukasiewicz Institute of Aviation, Warsaw
• Mitglied im Herausgeberbeirat von Transfer - Zeitschrift für Kommunikation und Markenmanagement
• Member of the Effie Germany Jury, run by Gesamtverband Kommunikationsagenturen (GWA)