Students in the Master's in Management program at Mainz University of Applied Sciences embarked on a field trip to the Latvian capital Riga with Prof. Dr. Bernhard Ostheimer as their supervisor. The aim of the trip was to explore the economic and cultural facets of the city and, in particular, to gain an insight into Riga’s start-up sector.
The group from Mainz held numerous discussions at the German-Baltic Chamber of Commerce, the Goethe Institut Riga, the German Embassy, and the Latvian parliament, the Saeima. These meetings provided valuable insight into relations between Latvia and Germany and highlighted the importance of innovation and networking for future success. Student Denise Bläsius summarized the significance of these international relationships and collaborations: “The success of the future here is built on a strong foundation of cultural understanding and economic partnership – an exciting journey!”
Another high point of the excursion was the visit to the Latvian National Library and the family-owned company Schwenk, where the students were welcomed by Reinhold Schneider, CEO Northern Europe. Here, the students learned how closely innovation and tradition are intertwined in the Baltic economy. The program was rounded off with a sightseeing tour and a visit to the interactive Chocolate Museum in Laima/Orkla, introducing the group to the sweet side of Latvia.
The Management students found the discussions with local companies such as LNK Industries and the insights into the Riga Start-Up House particularly informative. Erick Pastor from Oruga emphasized the key role of flexibility and creativity in a dynamic market environment. The Riga TechGirls Initiative also showed how important it is to focus on diversity and technological development in the modern economy. “We can take Latvia’s level of digitalization as a good example,” said Selina Schröder, a member of the field trip.
The trip not only provided the students with subject-specific insights, but also a deep understanding of the cultural and economic landscape of a country that successfully combines tradition and innovation. As soon as they arrived in Riga, the students were struck by the city’s Art Nouveau architecture, which reflects Latvia’s historical wealth and cultural diversity.
