"TOURISM OF HAPPINESS" AS THE THEME OF THE 19TH COEUR WORKSHOP
Finland has been named the "happiest country in the world" several times since 2018. Despite this award, Finland and Porvoo are not emmediately the first choise for most tourists when it comes to attractive travel destinations. For this reason, the students focused on the question of how the tourist appeal of Porvoo can be stuainably increased.
THE WORKSHOP: A MIX OF TEAM BUILDING, COACHING AND IMPULSES
At the beginning of the week, the focus was on getting to know each other and a cultural exchange. The students presented the countries of their home universities in Germany, Finland, Mexico, Poland, Scotland and Switzerland. Over the course of the workshop week, business ideas were developed and the teams were supported by professors from the participating universities. The students received inspiring input during several keynote speeches from experts in the field. There were also two idea check-ups where the project groups presented their ideas and received immediate feedback.
THE RESULT: SIX CREATIVE ENTREPRENEURIAL IDEAS
At the end of the week, the students showed that hard work and commitment pay off with their six innovative business ideas:
- Nature Nest: a glamping experience on a floating apartment with an integrated AI solution to understand the starry sky
- Reconnect: a vacation experience in cabins with workshops from local providers
- SPORTVOO: a sports event for families that supports local businesses
- Happy Retreat: a camp to strengthen relationships and trust in partnerships and families
- Olla Ellossa: A wellness resort to recover from burnout
- Connect Porvoo: An app to connect local providers with tourists
The experienced jury consisted of experts from the tourism industry. Nature Nest was awarded for the best idea, Reconnect for the best presentation and SPORTVOO for the greatest transformation of the team.
During the week in Finland, the participants were able to make international friends and develop both professionally and personally. With this special combination, the week will remain a special experience and a very good memory for all participants.
(Laura Schlösser, Malin Kranendonck, Clarissa Goy)
