Marketing Management

Customer-oriented behavior and efficient marketing concepts are essential building blocks for the success of a company. Accordingly, marketing means a corporate management approach that focuses on the customer. Sound knowledge of marketing opens the door to diverse and dynamic professional fields. Typical examples are Customer Experience Manager, Sales Manager, Product Innovation Manager and Social Media Manager.

The Advanced Marketing Strategies module aims to develop a holistic understanding of the aspects of marketing that determine success. It teaches the skills needed to translate these elements into coherent marketing strategies.

Brands have a major influence on purchasing decisions. The Brand Management option provides important expertise and methodological knowledge in the areas of brand development, brand management and brand value, taking psychological mechanisms into account.

The relevance of social media marketing is continuously gaining in importance. The focus is on proximity to the target group, as well as analyzing user data and extrapolating data-driven decisions. The Advanced Digital Marketing voption combines a strategic perspective with a simulation for practical application.